Marketing, B.S.B.

Requirements - Total Credits: 120

University Studies Program

This degree requires that The University Studies Program 2015  requirements are met before graduation. Some of the courses required for this major fulfill USP requirements, but not all. Students should check their degree evaluations and consult with their assigned academic advisor to discuss their specific course plan.

• C 1 - Communication 1 Credits: 3
• C 2 - Communication 2 Credits: 3
• C 3 - Communication 3 Credits: 3
• Q - - Quantitative Reasoning Credits: 3
• PN - - Physical and Natural World (1) Credits: 3
• PN - - Physical and Natural World (2) Credits: 3
• H - - Human Culture (1) Credits: 3
• H - - Human Culture (2) Credits: 3
• V - - U.S. & WY Constitution Credits: 3
• FYS or USP Elective - - Any 3-credit hour of FYS or 3-credit hours of USP electives Credits: 3

Common Body of Knowledge

• ACCT 2010 - Principles of Accounting I Credits: 3
• ACCT 2020 - Principles of Accounting II Credits: 3
• DSCI 2100 - Introduction to Operations and Supply Chain Management Credits: 3
• ECON 1010 - Principles of Macroeconomics Credits: 3
• ECON 1020 - Principles of Microeconomics Credits: 3
• FIN 2100 - Principles of Finance Credits: 3
• IMGT 2400 - Introduction to Information Management Credits: 3
• MGT 2010 - Legal Environment of Business Credits: 3
• MGT 2100 - Management and Organization Credits: 3
• MKT 2100 - Introduction to Marketing Credits: 3
• MGT 4800 - Business Strategy and Policy Credits: 3
• BUSN 4990 - Senior Exit Exam Credits: 0

Major Specific Courses

Free Electives from Any College

As per University Graduation Requirements, a student must complete their degree with 120 overall credits: 42 of which must be upper division.

Additional Information

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing, and brand management.

The Marketing major is available to students as an online degree completion program.

All management courses for the major require a minimum grade of C (not C-).