Nov 15, 2024  
2021-2022 University of Wyoming Catalog 
    
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2021-2022 University of Wyoming Catalog [ARCHIVED CATALOG]

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MKT 4320 - Sales Force Strategies

Credits: 3
This class will examine the linkages among management of the sales function, personal selling activities, and the marketing area. Students will gain an understanding of the role of the sales force in achieving of the firm’s marketing, customer relationship, and revenue objectives.


Cross Listed SELL 4320 .
Prerequisite: MKT 3310 /SELL 3310  and junior class standing.


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