Dec 04, 2024  
2023-2024 University of Wyoming Catalog 
    
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2023-2024 University of Wyoming Catalog [ARCHIVED CATALOG]

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AGEC 4050 - Agribusiness Marketing

Credits: 3
Students develop a strategic marketing plan for an agricultural and food product. Content includes study of aspects of the global food industry influencing consumer demand; contemporary topics in food marketing and policy; agricultural supply marketing; marketing research methods; marketing profitability measures; pricing; new product introduction; branding, and industry competitive analysis.


Prerequisite: AGEC 1020  or ECON 1020  and MATH 1400 .


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