Aug 14, 2022  
2021-2022 University of Wyoming Catalog 
2021-2022 University of Wyoming Catalog [ARCHIVED CATALOG]

Marketing, B.S.

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing, and brand management.

Requirements - Total Credits: 120

USP Requirements - Credits: 39

See USP Requirements for full list of requirements.

Major Specific Courses - Credits: 21

Advanced Business Electives: 6 Credits

Any business courses at a 3000+ level that have not been used to meet any other primary major requirements.

Free Electives from Any College: 27 Credits

  • Courses from any college at any level - Credits: 21
  • Courses from any college at a 3000+ level - Credits: 6