Marketing Communication Minor

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The marketing communication minor is designed for College of Business and communication and journalism majors. Other majors are not recommended for this minor. For questions regarding this, please contact the minor supervisor.

Required for all Minors

MKT 3210 - Introduction to Marketing Credits: 3
MGT 3210 - Management and Organization Credits: 3
COJO 3300 - Advertising in the Media Credits: 3
COJO 3310 - Public Relations Credits: 3

Emphasis

COJO Emphasis

(to be taken by non-COJO majors):

Choose Three Courses from the Following: 9 Hours

COJO 2100 - Media Writing Credits: 3
COJO 2400 - Introduction to Photography Credits: 3
COJO 3200 - Graphics of Communication Credits: 3
COJO 3480 - Internship Credits: 1‑12 (Prerequisite 9 hours of COJO)
COJO 3530 - Multimedia Production Credits: 3
COJO 4040 - Digital Video Production Credits: 3 (Prerequisite 9 hours of COJO)
COJO 4310 - Public Relations Techniques Credits: 3 (Prerequisite COJO 3310 )

Marketing Emphasis

(to be taken by non-College of Business majors):

Choose Three Courses from the Following: 9 Hours

MKT 4240 - Consumer Behavior Credits: 3 (Required in this emphasis)
MKT 4230 - Integrated Marketing Communication Credits: 3
MKT 4520 - Marketing Research and Analysis Credits: 3
MKT 4540 - International Marketing Credits: 3
MKT 4590 - Sustainable Business Practices Credits: 3
MKT 4910 - Selected Topics in Marketing Credits: 3
SELL 3310 - Professional and Technical Selling Credits: 3

Marketing Communication Minor

Required for all Minors

Emphasis

COJO Emphasis

Choose Three Courses from the Following: 9 Hours

Marketing Emphasis

Choose Three Courses from the Following: 9 Hours

Total: 21 Hours