Digital Marketing Minor

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The Digital Marketing Minor at the University of Wyoming prepares students to develop, execute, and measure marketing strategies across digital channels. This interdisciplinary minor provides a blend of foundational marketing knowledge with hands-on experience in the latest digital marketing tools, including SEO, SEM, social media, content marketing, email marketing, digital and social advertising, and data analytics.

Required Courses:

MKT 4230 - Integrated Marketing Communication Credits: 3
AND
MKT 4250 - Digital Marketing Credits: 3
AND
MKT 4560 - Advanced Digital Marketing Credits: 3

Select from Additional Required Courses:

Choose one (1) of the following:

BUSN 4600 - Advanced Internship in Business Credits: 1-3
OR
COJO 3200 - Graphics of Communication Credits: 3
OR
COJO 3300 - Advertising in the Media Credits: 3
OR
MKT 4440 - Services Marketing Credits: 3
OR
MKT 4540 - International Marketing Credits: 3
OR
MKT 4590 - Sustainable Business Practices Credits: 3
OR
MKT 4900 - Independent Study in Marketing Credits: 1‑4
OR
MKT 4910 - Topics in Marketing Credits: 3