Marketing and Management, Ph.D.

Requirements

Doctoral Program

Doctor of Philosophy in Marketing and Management

The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing and Management. The program of study draws from extant marketing and management theory, including  strategy and consumer and organizational behavior, combined with studies in the basic sciences (e.g., economics, psychology, education, communications) and other applied sciences (e.g., environmental sciences, statistics) to create a base of knowledge acceptable for marketing and management scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area within either marketing or management. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing and managerial phenomena. Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing or management and contributes to the basic sciences that informed the inquiry. Semester hours will include core classes from the department graduate faculty, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing, management and/or social science journals before program completion. A Comprehensive exam is taken after the completion of required coursework, typically during the summer of year two.

All doctoral students are mentored in both research and teaching. Students are expected to teach while enrolled in the program. The program is designed to give students expertise and demonstrated competency in both research and teaching.

Application Deadlines

We begin accepting applications in October for the following fall semester. All completed applications must be submitted by February 1st.

Admission Requirements 

• A master’s degree is preferred but not required. Highly qualified students without a Master’s degree may receive consideration.

• Completed application (i.e., all required materials submitted) on the UW Graduate Programs Applications system

• $50 application fee paid to University Admissions. This covers administrative expenses and will not be waived.

• Copies of all undergraduate and graduate program transcripts scanned and uploaded to the UW system, and official transcripts from each post-secondary institution attended submitted to the UW admissions office

• A valid GRE (310) or GMAT (650) score. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be requested from the testing organization and sent to UW

• Three strong letters of recommendation, including one or more from an academic. The letters must be uploaded by the recommenders to the UW system in MS Word or .pdf format

• A personal statement summarizing your interest in pursuing doctoral studies and speaking to questions or issues you wish to research. This document must be uploaded to the UW system as an MS Word or .pdf document

Additional International Student Admission Requirements

• International students must provide proof of English Proficiency according to the University of Wyoming’s admission policy. Waivers are available for students from certain English-speaking countries, and to students who have studied and lived in an English speaking county for a given amount of time. Full details about the English proficiency requirements including minimum test scores, can be found on the admissions website here: https://www.uwyo.edu/admissions/international/english-alternatives.html.