Additional Information
All marketing majors must comply with College of Business requirements for a bachelors degree.
Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing, and brand management.
1) Digital Marketing Focus- The Digital Marketing specialization at the University of Wyoming prepares students to develop, execute, and measure effective marketing strategies across digital channels. This program combines foundational marketing knowledge with hands-on experience in the latest digital marketing tools, including SEO, SEM, social media, content marketing, email marketing, digital and social advertising, and data analytics. Students will be equipped to pursue careers in marketing agencies, corporate marketing departments, and entrepreneurial venture
2) The Professional Selling Focus- prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this focus provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales. Careers in sales offer independence, ample financial reward, personal growth and opportunities for rapid advancement within organizations. Students that pursue a degree in marketing with a focus in professional sales will be challenged with industry engagement opportunities such as internships, and sales competitions. Students experience rigorous classroom experiences designed to develop the knowledge and practical skills needed to succeed during the first years of their sales careers including: oral and written communication skills, selling techniques and networking, the use of sales enabling technology and customer information, and sales pipeline management.
3) General Marketing Focus- This focus area prepares students to conduct a wide range of marketing activities across various types of organizations, including for-profit, nonprofit, and government entities. Emphasizing flexibility, the curriculum allows students to tailor their studies while developing critical problem-solving and interpersonal skills. With a strong foundation in marketing strategies, students will be equipped to help organizations achieve competitive advantage and meet business challenges. Graduates will have the versatility to pursue diverse career paths or consult on marketing issues in any industry.
The Marketing major is available to students as an online degree completion program with a General Marketing Focus.
All marketing courses for the major require a minimum grade of C (not C-).