May 02, 2024  
2021-2022 University of Wyoming Catalog 
    
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2021-2022 University of Wyoming Catalog [ARCHIVED CATALOG]

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COJO 3300 - Advertising in the Media

Credits: 3
Studies fundamentals of copywriting in mediated communication. Provides information about the psychology of advertising, advertising appeals, strategy, and structure of ads and other marketing materials. Includes exercises in basic principles of copywriting for print, electronic and digital media.


Prerequisite: COMM 2100 .


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