SELL 3310 - Professional Selling

Credits: 3
This course is designed to introduce you to professional selling, focusing exclusively on business-to-business (B2B) selling. It covers background topics, such as ethics, organizational buyer behavior, and communication principles as well as sales concepts like prospecting and needs-identification during sales calls using the SPIN sales strategy.

Prerequisite: COM1 and sophomore class standing.
USP 2015 Code U5C2