FCSC 3173 - Visual Merchandising and Promotion

Credits: 3
Max Credit 3

Principles of visual merchandising, consumer behavior for effective promotions, and selling techniques are discussed. Topics include brand development, advertising, visual display, publicity, fashion shows, special events, store space planning and layout. Students will have hands-on experience with several techniques.

Prerequisite: FCSC 1180 and FCSC 2188.
Former Course Number [4173]