Dec 04, 2024  
2024-2025 University of Wyoming Catalog 
    
2024-2025 University of Wyoming Catalog

Marketing, B.S.B.


Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders.

Degree Requirements - Total Credits: 120


As per University Graduation Requirements, a student must complete their degree with 120 overall credits, 42 of which must be upper-division.

50% of the business credit hours must be from the University of Wyoming.

University Studies Program


This degree requires that The University Studies Program 2015  requirements are met before graduation. Some of the courses required for this major fulfill USP requirements, but not all. Students should check their degree evaluations and consult with their assigned academic advisor to discuss their specific course plan.

Major Specific Courses


Marketing Electives - Credits: 6


Any MKT or SELL course at the 3000+ level that has not been used to meet any other primary major requirement.

Upper Business Electives: 6 Credits


Any business courses at a 3000 - 4000 level that have not been used to meet any other primary major requirements.

Free Electives from Any College


Courses from any college at any level that have not been used to meet any other primary major requirement.

Additional Information


Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing, and brand management.

The Marketing major is available to students as an online degree completion program.

All marketing courses for the major require a minimum grade of C (not C-).