Marketing Communication Minor

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The marketing communication minor is combination of skills acquired in the marketing and communication fields. It is only available to College of Business or Communication and Journalism majors.

Required for all Minors

MKT 2100 - Introduction to Marketing Credits: 3
MGT 2100 - Management and Organizations Credits: 3
COJO 3300 - Advertising in the Media Credits: 3
COJO 3310 - Public Relations Credits: 3

Emphasis

COJO Emphasis

(to be taken by non-COJO majors):

Choose Three Courses from the Following: 9 Hours

COMM 2100 - Media Writing Credits: 3 (Required in this emphasis and prerequisite to COJO 3300 and COJO 3310)
COMM 2400 - Introduction to Photography Credits: 3
COJO 3200 - Graphics of Communication Credits: 3
COJO 3480 - Internship Credits: 1-12 (Prerequisite 9 hours of COJO, 3 credits can apply toward minor)
COJO 3530 - Multimedia Production Credits: 3
COJO 4040 - Digital Video Production Credits: 3 (Prerequisite 9 hours of COJO)
COJO 4310 - Public Relations Techniques Credits: 3 (Prerequisite COJO 3310 )

Marketing Emphasis

(to be taken by non-College of Business majors):

Choose Three Courses from the Following: 9 Hours

MKT 4240 - Consumer Behavior Credits: 3 (Required in this emphasis)
MKT 4520 - Marketing Research and Analysis Credits: 3
MKT 4540 - International Marketing Credits: 3
MKT 4590 - Sustainable Business Practices Credits: 3
MKT 4910 - Topics in Marketing Credits: 3
SELL 3310 - Professional and Technical Selling Credits: 3

Total: 21 Hours

Additional Information

Students seeking a minor must have 15 hours exclusive to the minor and not used in the major.