Jun 18, 2024  
2022-2023 University of Wyoming Catalog 
    
2022-2023 University of Wyoming Catalog [ARCHIVED CATALOG]

Department of Management and Marketing


Return to {$returnto_text} Return to: Colleges and Schools

College of Business 354, (307) 766-3124
FAX:
(307) 766-3488
Web site: business.uwyo.edu/mgtmkt
Department Chairman: Andrew Arnette

Professors:

PATRICK M. KREISER, B.A. John Carroll University 1997; M.B.A. University of Alabama 1999; Ph.D. 2004; Professor of Management and Rile Chair of Entrepreneurship and Leadership 2021, 2018.

MARK LEACH, B.S. University of Arizona 1991; Ph.D. Georgia State University 1998; Professor of Marketing 2016.

RICHARD C. MCGINITY, A.B. Princeton University 1966; M.B.A. Harvard Business School 1973; D.B.A. 1980; Bill Daniels Chair of Business Ethics 2007; Professor of Management and Marketing 2009.

C. MARK PETERSON, B.A. University of Virginia 1978; M.S. Georgia Institute of Technology 1989; Ph.D. 1994; Professor of Marketing 2014, 2007.

LINDA PRICE, B.A. University of Wyoming; M.B.A. University of Wyoming; Ph.D. University of Texas Austin; Professor of Marketing 2020.

ROBERT D. SPRAGUE, B.S.B.A. University of Denver 1980; J.D. 1985; M.B.A. University of Southern California 1999; Professor of Legal Studies in Business 2016, 2004.

Associate Professors:

ANDREW ARNETTE, B.S. Virginia Polytechnic Institute & State University 2000; M.B.A. Virginia Polytechnic Institute & State University 2002; Ph.D. Virginia Polytechnic Institute & State University 2010; Associate Professor of Decision Science 2018, 2012.

GRANT L. LINDSTROM, B.S. Utah State University 1981; M.B.A. University of Utah 1986; Ph.D. 1989; Associate Professor of Management 1996, 1990.

ELIZABETH A. MINTON, B.S. University of Alaska Southeast 2008; M.B.A. Idaho State University 2010; Ph.D. University of Oregon 2014; Associate Professor of Marketing 2018, 2014.

STEPHANIE A. ONETO, B.S. University of Nebraska-Lincoln 1999; M.A. University of Houston 2001; Ph.D. 2007; Associate Professor of Marketing 2014, 2007.

RONN J. SMITH, B.S. Montana State University 1999; M.A. Montana State University 2000; Ph.D. Washington State University 2004; Associate Professor of Marketing 2020.

CHASE THIEL, B.S. Idaho State University 2009; M.S. University of Oklahoma 2009; Ph.D. 2012; Associate Professor of Management 2019, 2016.

Assistant Professors:

MOLLY R. BURCHETT, B.A. Transylvania University 2009; M.A. University of Kentucky 2014; Ph.D. University of Kentucky 2020.

MATTHEW FOX, B.A. Colorado College 2000; M.B.A. University of Nevada 2007; Ph.D. Duke University 2015; Assistant Professor of Entrepreneurship 2018.

JACOB HOLWERDA, B.A. Cornell University 2006; M.S. Cornell University 2009; Ph.D. Cornell University 2014; Assistant Professor of Management 2020.

NICHOLAS PRINCE, B.S. Kansas State University 2004; M.B.A. Brigham Young University 2009; Ph.D. University of Illinois Urbana-Champaign 2015; Assistant Professor of Management 2016.

Academic Professionals:

R. CLIFFORD ASAY, B.S. Brigham Young University 1991; M.B.A. Portland State University 1998; Senior Lecturer 2011, 2006.

COREY A. BILLINGTON, B.S. Stanford University 1981; M.S. 1981; Ph.D. 1987; Professor of Practice 2015.

CASEY FROME, B.S. University of Wyoming 2009; M.P.A. 2014; J.D. 2014; Assistant Lecturer 2018.

ERIC J. KRSZJZANIEK, B.A. University of Wisconsin-Stevens Point 2005; M.A. University of Wyoming 2014; Ph.D. 2018; Assistant Lecturer 2018.

GREG C. LIVINGSTON, B.A. University of Wyoming 1996; M.A. 2018; Assistant Lecturer 2018.

Professors Emeriti:

Robert E. Allen, John H. Jackson, Anthony F. McGann, J. Brooks Mitchell, Terri L. Rittenburg, Robert G. Roe, Philip E. Varca, Larry R. Weatherford


The Department of Management and Marketing offers programs of study leading to the Bachelor of Science in Business degrees in (1) Management, (2) Marketing, (3) Entrepreneurship, and (4) Professional Sales. The departmental requirements for each of these degree programs are listed below.

All majors in the Department of Management and Marketing must meet requirements of the advanced business standing, complete the common body of knowledge, major courses, and MGT 4800  with a minimum grade of C (not C-).

Non-business majors may take business courses, and are not held to advanced business standing.

College of Business 3000- and 4000- level courses are reserved for those with junior or senior level standing whether majors or non-majors unless otherwise noted.


Decision Sciences

The decision sciences courses are a supplement for students with a variety of majors. The curriculum proides analytic skills based in both numerical data and behavioral evidence to facilitate problem solving, planning/project management, and decision making within organizations and across supply chains.


Entrepreneurship

The Entrepreneurship major is designed to assist students who wish to start their own businesses by providing them with exposure to the development and testing of business concepts. Analyzing the potential success of their concepts using a variety of tools and techniques, being flexible in developing new businesses and innovative ideas, and formulating and implementing business plans that will assist in the establishment and growth of these new ventures. The major provides students with exposure to issues involving family firms such as governance, succession and interpersonal relationships as well as innovation and change in existing organizations. Thus, the major focuses on entrepreneurship in both new ventures and established firms and prepares students to 1) start new businesses, 2) innovate in their own family firms, and/or 3) be entrepreneurial in an existing business.

A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center.


Management

The Management major focuses on using resources to achieve goals in organizations. It studies the activities and operations that bring together human, financial, material, and information resources. Management majors should graduate with an understanding of the business world and a set of tools to manage successfully parts or all of an organization’s operations. The Management degree allows students the ability to customize their degree within one of two tracks:

      1) Human Resources Track - An experiential-learning focused program designed to prepare students to develop and manage the human capital of an organization.Students will be prepared to develop and implement policies and practices for recruitment, socialization, training, development, compensation, performance management, career planning, and employee relations. As more organizations move away from viewing employees as a commodity, toward an understanding that employees are a resource that can be developed into a distinct competitive advantage to ensure organizational success, sustainability, and reputation in the human resource function in the workplace will become increasingly important. This track will help employees understand the core functions of the area of human resource management are to a) recognize the potential of individuals for and within an organization and b) structure a positive, supportive, constructive work environment that will enable employees to work at their optimal capacity and achieve organizational goals.

       2) General Management Track - A multi-faceted program designed to prepare students to manage multiple business functions across a variety of organizational types. A particular emphasis is to help develop interpersonal and problem-solving skills so they are capable of resolving a broad spectrum of problems for large or small organizations, or consult with organizations about these issues. This track is designed to provide students with a large degree of flexibility when considering different career paths, because students will be prepared to systematically think through the processes that organizations use to create and maintain sustainable competitive advantage. The track prepares students to work in for-profit businesses, non-profit organizations, entrepreneurial ventures, or in government organizations

The Management major, including both tracks, is available to students as an online degree completion program.

A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center.


Marketing

Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing and brand management.

The Marketing Major is available to students as an online degree completion program.

A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center.


Professional Sales

The Professional Sales major prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this major provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales. Careers in sales offer independence, ample financial reward, personal growth and opportunities for rapid advancement within organizations. Students that pursue a degree in professional sales will be challenged with industry engagement opportunities such as internships, and sales competitions. Students experience rigorous classroom experiences designed to develop the knowledge and practical skills needed to succeed during the first years of their sales careers including: oral and written communication skills, selling techniques and networking, the use of sales technology and customer information, and sales pipeline management.

All professional sales majors must comply with requirements of the advanced business prerequisites for enrollment in upper-division courses and must complete the common body of knowledge courses as listed previously. All professional selling courses for the major require a minimum grade of C.

A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center.


Graduate Study

The Department of Management and Marketing offers a Ph.D. in Marketing. Some 4000- and 5000-level classes may be counted as graduate classes in other programs.


Doctoral Program

Doctor of Philosophy in Marketing

The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing. The program of study draws from extant marketing theory, primarily in consumer behavior, combined with studies in the basic sciences (e.g., anthropology, psychology, sociology) and other applied sciences (e.g., environmental sciences) to create a base of knowledge acceptable for marketing scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing phenomena. Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing and contributes to the basic sciences that informed the inquiry. Semester hours will include core marketing classes, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing and social science journals before program completion. Comprehensive exam is completed at the end of the second semester.

All doctoral students are expected to teach while enrolled in the program. The program is designed to give students a strong research background and intensive teaching experience.

Application Deadlines

We begin accepting applications in October for the following fall semester. All completed applications must be submitted by February 1st.

Admission Requirements 

• A bachelor’s degree and working toward or completion of a master’s degree from an accredited institution, preferably in business or a core social science discipline

• Completed application (i.e., all required materials submitted) on the UW Graduate Programs Applications system

• $50 application fee paid to University Admissions

• Copies of all undergraduate and graduate program transcripts scanned and uploaded to the UW system, and official transcripts from each post-secondary institution attended submitted to the UW admissions office

• A valid GRE or GMAT score. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be requested from the testing organization and sent to UW

• Three strong letters of recommendation, including one or more from an academic. The letters must be uploaded by the recommenders to the UW system in MS Word or .pdf format

• A personal statement summarizing your interest in pursuing doctoral studies and speaking to questions or issues you wish to research. This document must be uploaded to the UW system as an MS Word or .pdf document

• For international students, Test of Foreign Language (TOEFL) scores are required. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be submitted to UW from the testing organization. A minimum TOEFL score of 76 (online) or 540 (paper) is required for admission.

Programs

    MajorMinorGraduateCertificate

    Courses

    Return to {$returnto_text} Return to: Colleges and Schools