Jan 31, 2023  
2022-2023 University of Wyoming Catalog 
    
2022-2023 University of Wyoming Catalog

Marketing


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Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders.

Requirements - Total Credits: 120


Major Specific Courses - Credits: 21


Advanced Business Electives: 6 Credits


Any business courses at a 3000 - 4000 level that have not been used to meet any other primary major requirements.

Free Electives from Any College - Credits: 27


  • Courses from any college at any level - Credits: 9
  • Courses from any college at a 3000 - 4000 level - Credits: 18

Additional Requirements


Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Marketing majors are employed in a wide variety of industries and governmental agencies where understanding and managing customer relationships are critical. Students find jobs in market research, advertising, public relations, professional selling, non-profit marketing, product management, retailing, digital marketing, and brand management.

The Marketing major is available to students as an online degree completion program.

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