Marketing, B.S.

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In a addition to university and college requirements cited previously, requirements for marketing majors include the following (21 credits).

Marketing Major

MKT 4240 - Consumer Behavior Credits: 3
MKT 4520 - Marketing Research and Analysis Credits: 3
MKT 4450 - Advanced Marketing Management Credits: 3

Marketing Approved Elective Courses

(3000-level or higher) Credits: 3 *
(3000-level or higher) Credits: 3 *

Advanced Business Electives

Any Business Course (3000-level or higher) Credits: 3
Any Business Course (3000-level or higher) Credits: 3

Major Total Credits: 21 Hours

A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center in Room 60 West of the College of Business Building.

Approved Electives for the Marketing Major:

MKT 4230 - Integrated Marketing Communication Credits: 3
MKT 4440 - Services Marketing Credits: 3
MKT 4540 - International Marketing Credits: 3
MKT 4590 - Sustainable Business Practices Credits: 3
MKT 4910 - Selected Topics in Marketing Credits: 3
SELL 3310 - Professional and Technical Selling Credits: 3