College of Business, Room 354E
About
The Department of Management and Marketing offers programs of study leading to the Bachelor of Science in Business degrees in (1) Management and (2) Marketing. All management and marketing majors must comply with College of Business requirements for a bachelors degree.
Management
The Management major focuses on using resources to achieve goals in organizations. It studies the activities and operations that bring together human, financial, material, and information resources. Management majors should graduate with an understanding of the business world and a set of tools to manage successfully parts or all of an organization’s operations. The Management degree allows students the ability to customize their degree within one of six focus areas: Entrepreneurship, Hospitality Management, Human Resources, Leadership, Supply Chain Management and General Management.
1) Entrepreneurship Focus - The Entrepreneurship specialization is designed to equip students with the skills, knowledge, and mindset to launch and manage their own businesses or manage innovation streams within existing organizations. Students will learn how to identify opportunities, assess risks, develop business models, and execute strategies in dynamic and competitive environments. The program emphasizes essential competencies for entrepreneurship through hands-on, experiential curriculum.
2) Hospitality Management Focus - An experiential-learning focused program designed to provide students an understanding of the operations of multiple domains of the hospitality industry including food and beverage, tourism and lodging, entrepreneurship, and consumer relations. Knowledge in these areas is critical for anyone desiring to work in the hospitality industry or for a business that services the hospitality industry.
3) Human Resources Focus - This experiential-learning program prepares students to develop and manage an organization’s human capital. Students will learn to create and implement policies for recruitment, training, development, compensation, and employee relations. As organizations increasingly view employees as valuable resources, the role of human resources becomes vital for ensuring success, sustainability, and reputation. A focus on Human Resource Management helps students recognize individual potential and structure supportive work environments that enable employees to perform at their best and achieve organizational goals.
4) Leadership Focus- The leadership specialization equips students to become leaders in all types of organizations through a 4-tiered framework: leading the self, leading others, and leading organizations. The program is highly experiential, with hands-on learning opportunities such as real-world projects, simulations, and leadership challenges. Students will develop personal leadership styles, enhance team dynamics, and gain the ability to lead within complex organizational structures and broader systems. Graduates will be prepared to drive change and foster sustainable success in dynamic environments.
5) Supply-Chain Management Focus - Through experiential learning and collaboration with industry partners, students will gain hands-on experience tackling real-world challenges such as designing agile, sustainable, and cost-effective supply chains. They will also focus on key areas such as logistics optimization, supplier relationship management, risk mitigation, and quality improvement. The curriculum integrates advanced technologies, including data analytics, automation, and artificial intelligence, ensuring graduates stay ahead of emerging trends and innovations. Students will prepare for leadership roles in global supply chain and operations management, implement innovative strategies, drive continuous improvement, and enhance organizational competitiveness in an evolving global economy.
6) General Management Focus - A multi-faceted program designed to prepare students to manage multiple business functions across a variety of organizational types. A particular emphasis is to help develop interpersonal and problem- solving skills so they are capable of resolving a broad spectrum of problems for large or small organizations, or with organizations about these issues. This focus area is designed to provide students with a large degree of flexibility when considering different career paths, because students will be prepared to systematically think through the processes that organizations use to create and maintain sustainable competitive advantage. General Management prepares students to work in for-profit businesses, non-profit organizations, entrepreneurial ventures, or in government organizations.
The Management major is available to students as an online degree completion program with the General Management focus area.
A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center
Marketing
Marketing is a societal process and a set of organizational functions for creating, communicating, and delivering value to customers, and for managing relationships in ways to benefit local and global stakeholders. Students can customize their degree within one of three focus areas: Digital Marketing, Professional Sales, or General Marketing.
1) Digital Marketing Focus - The Digital Marketing specialization at the University of Wyoming prepares students to develop, execute, and measure effective marketing strategies across digital channels. This program combines foundational marketing knowledge with hands-on experience in the latest digital marketing tools, including SEO, SEM, social media, content marketing, email marketing, digital and social advertising, and data analytics. Students will be equipped to pursue careers in marketing agencies, corporate marketing departments, and entrepreneurial ventures.
2) Professional Selling Focus - This focus area prepares students to manage business clients of for-profit and nonprofit organizations. Specifically, this focus provides business students with coursework and opportunities to equip themselves with essential knowledge and skills required to begin professional careers in sales. Careers in sales offer independence, amply financial reward, personal growth and opportunities for rapid advancement within organizations. Students that pursue a degree in marketing with a focus in professional sales will be challenged with industry engagement opportunities such as internships, and sales competitions. Students experience rigorous classroom experiences designed to develop the knowledge and practical skills needed to succeed during the first years of their sales careers including: oral and writtn communication skills, selling techniques and networking, the use of sales enabling technology and customer information, and sales pipeline management.
3) General Marketing Focus - This focus area prepares students to conduct a wide range of marketing activities across various types of organizations, including for-profit, nonprofit, and government entities. Emphasizing flexibility, the curriculum allows students to tailor their studies while developing critical problem-solving and interpersonal skills. With a strong foundation in marketing strategies, students will be equipped to help organizations achieve competitive advantage and meet business challenges. Graduates will have the versatility to pursue diverse career paths or consult on marketing issues in any industry.
The Marketing major is available to students as an online degree completion program with a General Marketing Focus.
A complete curriculum sheet is available from the College of Business Peter M. & Paula Green Johnson Student Success Center
Special Requirements and Information
Degree Options
Undergraduate Degrees
Bachelor of Science in Business
Minors options:
Graduate Degrees
Master of Business Administration (M.B.A)
Master of Business Administration (M.B.A.) (online)
Doctor of Philosophy
Certificate Programs
Internships and Assistantships
Graduate Degree Programs Information
The Department of Management and Marketing offers a Ph.D. in Marketing and Management. Some 4000- and 5000 level classes may be counted as graduate classes in other programs.
Doctoral Program
Doctor of Philosophy in Marketing and Management
The Department of Management and Marketing offers a program leading to a Doctor of Philosophy in Marketing and Management. The program of study draws from extant marketing and management theory, including strategy and consumer and organizational behavior, combined with studies in the basic sciences (e.g., economics, psychology, education, communications) and other applied sciences (e.g., environmental sciences, statistics) to create a base of knowledge acceptable for marketing and management scholarship in higher education, and a depth of knowledge conducive to a stream of publishable research in a specific topic area within either marketing or management. Theoretical development is supplemented with course work in the gathering and analysis of qualitative and quantitative data, which prepares the student for rigorous exploration of marketing and managerial phenomena. Students are required to complete 72 semester hours and a scholarly dissertation that contributes to the knowledge foundations in marketing or management and contributes to the basic sciences that informed the inquiry. Semester hours will include core classes from the department graduate faculty, outside elective courses in statistics, basic social sciences, and/or interdisciplinary studies in environmental and natural resources, and dissertation work. First and second year research projects are also required, aimed at the student having published articles in respected marketing, management and/or social science journals before program completion. A Comprehensive exam is completed at the end of required coursework, typically summer of year two.
All doctoral students are mentored in both research and teaching. Students are expected to teach while enrolled in the program. The program is designed to give students expertise and demonstrated competency in both Research and teaching.
Application Deadlines
We begin accepting applications in October for the following fall semester. All completed applications must be submitted by February 1st.
Admission Requirements
- A master’s degree is preferred but not required. Highly qualified students without a master’s degree may receive consideration
- Completed application (i.e., all required materials submitted) on the UW Graduate Programs Applications system
- $50 application fee paid to University Admissions. This covers administrative expenses and will not be waived
- Copies of all undergraduate and graduate program transcripts scanned and uploaded to the UW system, and official transcripts from each post-secondary institution attended submitted to the UW admissions office
- A valid GRE (310) or GMAT (650) score. A scanned copy of the unofficial results must be uploaded to the UW system, and official scores must be requested from the testing organization and sent to UW
- Three strong letters of recommendation, including one or more from an academic. The letters must be uploaded by the recommenders to the UW system in MS Word or .pdf format
- A personal statement summarizing your interest in pursuing doctoral studies and speaking to questions or issues you wish to research. This document must be uploaded to the UW system as an MS Word or .pdf document
Additional International Student Admission Requirements
- International students must provide proof of English Proficiency according to the University of Wyoming’s admission policy. Waivers are available for students from certain English-speaking countries, and to students who have studied and lived in an English speaking county for a given amount of time. Full details about the English proficiency requirements including minimum test scores, can be found on the admissions website here: https://www.uwyo.edu/admissions/international/english-alternatives.html.
Minimum scores:
TOEFL score of 76 (online), 540 (paper) or 207 (computer-based) is required for admission
IELTS minimum score of 6.5 is required for admission
Duolingo minimum score of 110 is required for admission
- International students must also prove sufficient financial resources established by the University of Wyoming Graduate International Student Admissions.
Faculty
Robert E. Allen, John H. Jackson, Anthony F. McGann, Richard C. McGinity, J. Brooks Mitchell, Terri L. Rittenburg, Robert G. Roe, Philip E. Varca, Larry R. Weatherford
