SELL 4340 - Professional Sports Sales

Credits: 3
Max Credit: 3

This course will introduce you to professional and collegiate sports selling, focusing exclusively on ticket sales (B2C), corporate partnerships (B2B), and name image likeness (NIL). It covers background topics, such as ethics, consultative selling, personal branding principles and concepts like prospecting and making sales calls using the SPIN sales strategy.

Prerequisite: SELL 3310 , junior class standing