Nov 27, 2024  
2019-2020 Catalog 
    
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2019-2020 Catalog [ARCHIVED CATALOG]

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COJO 3300 - Advertising in the Media

Credits: 3
Studies fundamentals of copywriting in mediated communication. Provides information about the psychology of advertising, advertising appeals, strategy, and structure of ads and other marketing materials. Includes exercises in basic principles of copywriting for print, electronic and digital media.


Prerequisite: COJO 2100 .


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